Introducing

Dr Amanda Potter

Award Winning Business Psychologist and Keynote Speaker

Dr Amanda Potter delivers a keynote speech on business psychology and high performing teams. Her eyes framed by glasses, look up towards the screen while she holds her microphone to her chest. Her expression is serious

As the founder and CEO of Zircon Management Consulting Limited, a premier global talent consultancy, and co-founder of BeTalent Limited, Dr Amanda has led the charge in revolutionising how businesses approach talent management. Her expertise as an Executive Coach has propelled clients such as Santander, Global Payments, William Hill 888, Brooks Macdonald, Philips, AtkinsRéalis, Environment Agency, Network Rail, Dentons, and many, many others towards accelerated growth and transformation.

Dr Amanda delivers keynotes and workshops that empower audiences with actionable insights into the psychology and neuroscience behind behavioural change, highlighting topics such as imposter moments and resilience.

Recognised as a fellow of the Association of Business Psychologists (ABP) and an Associate Fellow of the Division of Occupational Psychology within the British Psychological Society (BPS), Dr Amanda's commitment to excellence in psychology has earned her esteemed accolades, including the Lifetime Achievement Award from the ABP.

On stage, Dr Amanda bridges the gap between science and practice, infusing her presentations with entertaining and thought-provoking insights grounded in neuroscience and rigorous research. Driven by a passion for knowledge sharing, she pushes the boundaries of business psychology in a way that takes her audience along for a journey of self-discovery.

Get in touch via our booking form if you would like to book Dr Amanda Potter for a workshop or event. You can also reach out to her on LinkedIn.

Jilly Calder, Senior Vice President Human Resources, UK & Europe, AtkinsRéalis

“Dr Amanda Potter is an exceptional leadership development consultant, experienced workshop facilitator, and a dynamic public speaker. Her impact on organizations is profound, and I am delighted to share my testimonial based on her work with our UK&E regional leadership team at AtkinsRealis.

As a workshop facilitator, Amanda brings a wealth of knowledge and practical insights. Her engaging workshops on team building, wellbeing, resilience, and decision-making have left a lasting impression on our team members. Amanda’s ability to blend psychology and neuroscience with real-world examples ensures that participants gain actionable strategies to enhance their performance.

Amanda’s public speaking is truly engaging. Whether addressing large audiences or intimate gatherings, she shares compelling insights on topics such as psychological safety, self-belief, and high-performing teams. Her charisma, authenticity and credibility make her a sought-after keynote speaker.

Amanda’s commitment to excellence, combined with her passion for empowering people, sets her apart. We are fortunate to have worked with Amanda, and I wholeheartedly recommend her to any organization seeking transformative talent management solutions.”